THE CARPET KARTELL
EQUATOR PRODUCTION AND HENZEL STUDIO
Inaugural Exhibition at Tanja Grunert Gallery
April 27th - May 31st, 2017 524 West 19 th Street, New York, NY 10011
Tanja Grunert Gallery is pleased to announce the inaugural exhibition of THE CARPET KARTELL, a newly founded association for manufacturers that develop artist designed carpets.
Established by Equator Production and Henzel Studio in December 2016, The Carpet Kartell was created by Equator Production’s founder Petra Singh and Henzel Studio curator Joakim Andreasson when they met at a panel discussion for the exhibition WALL-TO- WALL, CARPETS BY ARTISTS at MOCA Cleveland (curated by Dr. Cornelia Lauf, Sept 23 – Dec 31, 2016).In a sector that blurs the boundaries between fine art, decorative arts, craft and interior design, both Singh and Andreasson acknowledged the need to collaborate
on models for how artist designed rugs resonate and are channeled across these spheres. Their collaboration aims to set parameters that uphold their respective and uncompromising standards, while also laying the groundwork for other organizations to join.
The exhibition at Tanja Grunert provides a review of how these two groundbreaking carpet manufacturers have approached craft, creative process with artists, and artisanal production.Artist designed carpets have been around for quite some time in various forms, and some of the most prominent artists including Francis Bacon, Louise
Bourgeois, Alexander Calder, Robert Indiana, Mike Kelley, Ellsworth Kelly, Fernand Leger, Roy Lichtenstein, Henri Matisse, Joan Miro, Pablo Picasso and Andy Warhol have all turned to the media at some point in their oeuvre.However, rather than looking back, both Equator Production and Henzel Studio look to encapsulate facets of contemporary art by working with a curated group of artists that simultaneously express their respective ethos within a broad yet defined scope.
Equator Production, founded by Petra (born in Germany) and Ranbir Singh (born in India) in 1985 in many ways pioneered the sector of artist-designed
carpets for today’s market. Petra, an artist, and Ranbir, an avid art collector, bothembarked on the journey of utilizing the artisan skills of Indian and Nepalese weaving communities to realize their carpets. Up until 2003, they worked closely with contemporary artists whose work they collected, and immersing themselves in the creative process involved in commissioning designs from these. In 2013, Petra Singh, having held operations for a hiatus over 12 years, decided to revive Equator Production in full. A new series of nine carpets curated by art historian Dr. Cornelia Lauf (born in Germany) of consultancy firm GoldenRuler in Rome marks this new beginning. Equator Production is currently in the process of producing a new carpet with german artist Rosemarie Trockel, continuing their 30-year collaboration and friendship.
Henzel Studio was founded by artist Calle Henzel (born in Sweden), who in the late 90’s started translating his artwork into hand woven carpets. Hooked on the media, he decided to expand on the practice and make it his profession. Together with his wife Asa Henzel (born in Sweden), he has since established Henzel Studio as one of the most progressive carpet manufacturers in the world. Since 2013, and in collaboration with curator Joakim Andreasson (born in Sweden), Henzel Studio has developed two parallel art program; one working with some of the most prolific contemporary artists of today, and the other with artist’s estates. In an art market that is fiercely protective about its business model, artist
designed carpets provide for an open field where artists can express themselves through an alternate media, and disregard its end-use. Hung onto the wall, or displayed on the floor, the chosen context remains as subjective as the question of applied versus fine art - a distinction we encourage and hope will remain.
Exhibition highlights from Henzel Studio include a new collection of carpets designed in collaboration with The Andy Warhol Foundation for The Visual Arts that bring to light one of Warhol’s most obscure works, while paying homage to his most iconic subject: Marilyn Monroe. In addition, Henzel Studio will debut carpets designs in collaboration with Douglas Gordon and Wilhelm Sasnal.
Exhibition highlights from Equator Productions will be the New York debut of nine carpets curated by Dr. Cornelia Lauf and designed by artists Alan Belcher, Joseph
Kosuth, Juliao Sarmento, Heimo Zobernig, Liam Gillick, Emilia and Ilya Kabakov, Jonathan Monk, Emilio Prini and Ken Lum. This exhibition marks the launch of THE CARPET KARTELL’s onwards efforts to advance the medium of artist designed carpets while navigating the worlds of art and design to further grow the genre’s potential. THE CARPET KARTELL
affiliates are both proud members of GOODWEAVE, the world’s leading international non-profit organization working to end child labor in the carpet industry, while offering educational opportunities in weaving communities. This exhibition coincides with New York’s Collective Design Fair, Frieze Art Fair and International Contemporary Furniture Fair.
assume vivid astro focus Henzel Studio
Alan Belcher Equator Production
Walter Dahn Equator Production
Liam Gillick Equator Production
Douglas Gordon Henzel Studio
Calle Henzel Henzel Studio
Joseph Kosuth Equator Production
Helmut Lang Henzel Studio
Linder Henzel Studio
Ken Lum Equator Production
Marilyn Minter Henzel Studio
Peter Nagy Equator Production
Jonathan Monk Equator Production
Jack Pierson Henzel Studio
Richard Prince Henzel Studio
Anselm Reyle Henzel Studio
Julião Sarmento Equator Production
Wilhelm Sasnal Henzel Studio
Juergen Teller Henzel Studio
Tom of Finland Foundation Henzel Studio
Rosemarie Trockel Equator Production
The Andy Warhol Foundation for The Visual Arts Henzel Studio
Heimo Zobernig Equator Production
ABOUT EQUATOR PRODUCTION:
Equator Production was founded by Petra and Ranbir Singh, and art impresario Reiner Opoku, in 1985. In 2015, after a long hiatus and a trip to Nepal, Petra Singh decided to revive the operation in full. Collaborating with art historian Dr. Cornelia Lauf of artist agency GoldenRuler, Rome, Equator is proposing a newrepertoire of carpets to be hand-knotted at our international studios.
These carpets will be designed by prominent artists comfortable with concept and delegation – but attentive to manual savoir-faire, and all its cultural depth. They seek to restore the vital connection between the artist and the interior. By commissioning carpet designs from contemporary international artists and orchestrating the execution and production of these designs in limited editions by traditional weavers, they strive to fuse both artistic processes, creating a long lost symbiosis between conception and production. Equator Production’s carpets have been displayed at venues that include the Venice Biennale, the Museum Fodor, Amsterdam; the Fruitmarket Gallery, Edinburgh; the Rheinisches Landesmuseum, Bonn; the Kunstverein Hannover, and the Kunstforeningen Copenhagen, among others. They are in the collection of the Groningen Museum of Contemporary Art; the Tilburg Textile Museum and the Vienna Museum of Fine Arts.
List of artists:
Alan BelcherDonald Baechler
Jiri Georg Dokoupil
Emilia and Ilya Kabakov
ABOUT HENZEL STUDIO:
HENZEL STUDIO is a Swedish luxury rug manufacturer established in 1999. Henzel Studio’s ethos is based on the artistic practice of Calle Henzel, founder and creative director. Over the past twenty years, he has translated his artistic practice as painter and collage artist into the medium at hand, positioning Henzel Studio as one of the most progressive luxury rug brands in the world. To expand on this practice, HENZEL STUDIO: COLLABORATIONS / HERITAGE was conceived as a continuous initiative inviting some of the most prominent contemporary artists of our time to freely and seamlessly translate their work through an alternate media and the extraordinary practices that are involved in the making of Henzel Studio’s rugs.
All pieces are made by hand, using centuries’ old weaving techniques that make each rug one of a kind. The artists are all groundbreaking and leading forces within their respective fields and media, ranging from sculpture, drawing, collage, photography, installations, reliefs and video art. Their mark has not only been honored and highlighted at leading galleries and institutions worldwide, but also widely documented and manifested as a mirror of cultural movements. Henzel Studio collaborates with some of the most prominent names in contemporary and 20th century art and has had site-specific installations at venues around the world including Barneys New York Madison Avenue, Colette (Paris), Museum of Contemporary Art (Cleveland), Museum of Contemporary Art (Los Angeles), Austere (Los Angeles) and Temporary Museum for New Design (Milan).
List of artists:
assume vivid astro focus
Nan GoldinDouglas GordonCalle Henzel
The Andy Warhol Foundation for The Visual Arts
Tom of Finland Foundation
Artist bios are available upon request.
For all media inquiries and images, please contact:
P: +1 323 4509660