The Carpet Kartell

Equator Productions & Henzel Studio

April 27 – May 31, 2017

Press Release





Inaugural Exhibition at Tanja Grunert Gallery

April 27th - May 31st, 2017 524 West 19 th Street, New York, NY 10011


Tanja Grunert Gallery is pleased to announce the inaugural exhibition of THE CARPET KARTELL, a newly founded association for manufacturers that develop artist designed carpets.

Established by Equator Production and Henzel Studio in December 2016, The Carpet Kartell was created by Equator Production’s founder Petra Singh and Henzel Studio curator Joakim Andreasson when they met at a panel discussion for the exhibition WALL-TO- WALL, CARPETS BY ARTISTS at MOCA Cleveland (curated by Dr. Cornelia Lauf, Sept 23 – Dec 31, 2016).In a sector that blurs the boundaries between fine art, decorative arts, craft and interior design, both Singh and Andreasson acknowledged the need to collaborate

on models for how artist designed rugs resonate and are channeled across these spheres. Their collaboration aims to set parameters that uphold their respective and uncompromising standards, while also laying the groundwork for other organizations to join.


The exhibition at Tanja Grunert provides a review of how these two groundbreaking carpet manufacturers have approached craft, creative process with artists, and artisanal production.Artist designed carpets have been around for quite some time in various forms, and some of the most prominent artists including Francis Bacon, Louise

Bourgeois, Alexander Calder, Robert Indiana, Mike Kelley, Ellsworth Kelly, Fernand Leger, Roy Lichtenstein, Henri Matisse, Joan Miro, Pablo Picasso and Andy Warhol have all turned to the media at some point in their oeuvre.However, rather than looking back, both Equator Production and Henzel Studio look to encapsulate facets of contemporary art by working with a curated group of artists that simultaneously express their respective ethos within a broad yet defined scope.


Equator Production, founded by Petra (born in Germany) and Ranbir Singh (born in India) in 1985 in many ways pioneered the sector of artist-designed

carpets for today’s market. Petra, an artist, and Ranbir, an avid art collector, bothembarked on the journey of utilizing the artisan skills of Indian and Nepalese weaving communities to realize their carpets. Up until 2003, they worked closely with contemporary artists whose work they collected, and immersing themselves in the creative process involved in commissioning designs from these. In 2013, Petra Singh, having held operations for a hiatus over 12 years, decided to revive Equator Production in full. A new series of nine carpets curated by art historian Dr. Cornelia Lauf (born in Germany) of consultancy firm GoldenRuler in Rome marks this new beginning. Equator Production is currently in the process of producing a new carpet with german artist Rosemarie Trockel, continuing their 30-year collaboration and friendship.


Henzel Studio was founded by artist Calle Henzel (born in Sweden), who in the late 90’s started translating his artwork into hand woven carpets. Hooked on the media, he decided to expand on the practice and make it his profession. Together with his wife Asa Henzel (born in Sweden), he has since established Henzel Studio as one of the most progressive carpet manufacturers in the world. Since 2013, and in collaboration with curator Joakim Andreasson (born in Sweden), Henzel Studio has developed two parallel art program; one working with some of the most prolific contemporary artists of today, and the other with artist’s estates. In an art market that is fiercely protective about its business model, artist

designed carpets provide for an open field where artists can express themselves through an alternate media, and disregard its end-use. Hung onto the wall, or displayed on the floor, the chosen context remains as subjective as the question of applied versus fine art - a distinction we encourage and hope will remain.


Exhibition highlights from Henzel Studio include a new collection of carpets designed in collaboration with The Andy Warhol Foundation for The Visual Arts that bring to light one of Warhol’s most obscure works, while paying homage to his most iconic subject: Marilyn Monroe. In addition, Henzel Studio will debut carpets designs in collaboration with Douglas Gordon and Wilhelm Sasnal.


Exhibition highlights from Equator Productions will be the New York debut of nine carpets curated by Dr. Cornelia Lauf and designed by artists Alan Belcher, Joseph

Kosuth, Juliao Sarmento, Heimo Zobernig, Liam Gillick, Emilia and Ilya Kabakov, Jonathan Monk, Emilio Prini and Ken Lum. This exhibition marks the launch of THE CARPET KARTELL’s onwards efforts to advance the medium of artist designed carpets while navigating the worlds of art and design to further grow the genre’s potential. THE CARPET KARTELL

affiliates are both proud members of GOODWEAVE, the world’s leading international non-profit organization working to end child labor in the carpet industry, while offering educational opportunities in weaving communities. This exhibition coincides with New York’s Collective Design Fair, Frieze Art Fair and International Contemporary Furniture Fair.


Exhibited Carpets:

assume vivid astro focus Henzel Studio

Alan Belcher Equator Production

Walter Dahn Equator Production

Liam Gillick Equator Production

Douglas Gordon Henzel Studio 

Calle Henzel Henzel Studio

Joseph Kosuth Equator Production

Helmut Lang Henzel Studio

Linder Henzel Studio

Ken Lum Equator Production

Marilyn Minter Henzel Studio

Peter Nagy Equator Production

Jonathan Monk Equator Production

Jack Pierson Henzel Studio

Richard Prince Henzel Studio

Anselm Reyle Henzel Studio

Julião Sarmento Equator Production

Wilhelm Sasnal Henzel Studio

Juergen Teller Henzel Studio

Tom of Finland Foundation Henzel Studio

Rosemarie Trockel Equator Production

The Andy Warhol Foundation for The Visual Arts Henzel Studio

Heimo Zobernig Equator Production


Equator Production was founded by Petra and Ranbir Singh, and art impresario Reiner Opoku, in 1985. In 2015, after a long hiatus and a trip to Nepal, Petra Singh decided to revive the operation in full. Collaborating with art historian Dr. Cornelia Lauf of artist agency GoldenRuler, Rome, Equator is proposing a newrepertoire of carpets to be hand-knotted at our international studios.


These carpets will be designed by prominent artists comfortable with concept and delegation – but attentive to manual savoir-faire, and all its cultural depth. They seek to restore the vital connection between the artist and the interior. By commissioning carpet designs from contemporary international artists and orchestrating the execution and production of these designs in limited editions by traditional weavers, they strive to fuse both artistic processes, creating a long lost symbiosis between conception and production. Equator Production’s carpets have been displayed at venues that include the Venice Biennale, the Museum Fodor, Amsterdam; the Fruitmarket Gallery, Edinburgh; the Rheinisches Landesmuseum, Bonn; the Kunstverein Hannover, and the Kunstforeningen Copenhagen, among others. They are in the collection of the Groningen Museum of Contemporary Art; the Tilburg Textile Museum and the Vienna Museum of Fine Arts.


List of artists:

Alan BelcherDonald Baechler

Mark Dagley

Walter Dahn

Jiri Georg Dokoupil

Liam Gillick

Felix Gonzales-Torres

Joseph Kosuth

Emilia and Ilya Kabakov

Ken Lum

Jonathan Monk

Peter Nagy

Julião Sarmento

Rob Scholte

Rosemarie Trockel

Heimo Zobernig



HENZEL STUDIO is a Swedish luxury rug manufacturer established in 1999. Henzel Studio’s ethos is based on the artistic practice of Calle Henzel, founder and creative director. Over the past twenty years, he has translated his artistic practice as painter and collage artist into the medium at hand, positioning Henzel Studio as one of the most progressive luxury rug brands in the world. To expand on this practice, HENZEL STUDIO: COLLABORATIONS / HERITAGE was conceived as a continuous initiative inviting some of the most prominent contemporary artists of our time to freely and seamlessly translate their work through an alternate media and the extraordinary practices that are involved in the making of Henzel Studio’s rugs.


All pieces are made by hand, using centuries’ old weaving techniques that make each rug one of a kind. The artists are all groundbreaking and leading forces within their respective fields and media, ranging from sculpture, drawing, collage, photography, installations, reliefs and video art. Their mark has not only been honored and highlighted at leading galleries and institutions worldwide, but also widely documented and manifested as a mirror of cultural movements. Henzel Studio collaborates with some of the most prominent names in contemporary and 20th century art and has had site-specific installations at venues around the world including Barneys New York Madison Avenue, Colette (Paris), Museum of Contemporary Art (Cleveland), Museum of Contemporary Art (Los Angeles), Austere (Los Angeles) and Temporary Museum for New Design (Milan).


List of artists:

assume vivid astro focus

Scott Campbell

Leo Gabin

Nan GoldinDouglas GordonCalle Henzel

Robert Knoke

Helmut Lang


Marilyn Minter

Jack Pierson

Richard Phillips

Richard Prince

Anselm Reyle

Wilhelm Sasnal

Juergen Teller

Mickalene Thomas

Bernhard Wilhelm

The Andy Warhol Foundation for The Visual Arts

Tom of Finland Foundation


Artist bios are available upon request.


For all media inquiries and images, please contact:


Yosef Kalfon

P: +1 323 4509660